• 1923
    Fashion icon Coco Chanel launches the tan trend after getting too much sun during a yacht trip in the Cannes and returning with glowing, tan skin. Her friend Prince Jean-Louis de Faucigny-Lucigne is later quoted as saying, "I think she may have invented sunbathing. At that time, she invented everything." Photo: Apic/Getty
  • Early 1940s
    During WWII, it’s reported that women are applying tea bags to their skin to mimic a natural-looking tan and covering their legs in Bovril, thick meat extract, to create the illusion of wearing stockings.
  • Late 1950s
    The first known self-tan, dubbed ‘Man-Tan,’ arrives on the market containing sugar cane-derived DHA. Rather than merely staining skin, this concoction causes a browning reaction with the amino acids on the skin’s surface. Photo: Underwood Archives/Getty
  • 1960
    Coppertone introduces the first ever mass-produced sunless tanning lotion product. Called "Quick Tan" or "QT," it’s touted as an overnight-developing sunless tanner.
  • 1963
    Makeup artists who worked with movie stars at 20th Century Fox use Max Factor liquid bronzer, which had become a staple in the cosmetics market at that time, to darken Elizabeth Taylor’s skin for her role as Cleopatra in the eponymous and iconic film. Photo: Universal Film Archive/Getty
  • 1970s
    Skin cancer rates begin to surge, prompting tan aficionados to look for alternative methods to obtain the faux glow.
  • 1973
    The Food and Drug Administration (FDA) officially adds DHA to their latest list of approved cosmetic ingredients.
  • 1980s
    Indoor tanning beds, which were thought of as being a safe alternative to the sun at the time, begin to soar in popularity. Photo: Hulton Archive/Getty
  • 1997
    Fantasy Faces Airbrush Face Company, Inc. launches Fantasy Tan, which claims to be the world’s first spray tanning company, and begins producing professional spray tanning equipment.
  • 1999
    Mystic Tan launches as a pioneer of the in-salon or at-home spray tan movement.
  • October 2003
    Popular sitcom Friends premieres a new episode called "The One with Ross's Tan," where David Schwimmer’s character Ross has a storyline about a spray tan gone awry. Photo: NBC
  • May 2007
    Mystic Tan, Inc. announces it has "perfected the sunless tanning experience" for its customers with its revolutionary MyMyst System, which mimics an airbrush motion and is available at exclusive salons, spas, resorts and hotels.
  • 2008
    Sales of tanning lotions and sprays drop about 20 percent from the previous year. Many people blame the pale-faced characters in Twilight, which premieres that same year. Photo: Franco Origlia/Getty
  • Spring 2009
    Two of the most well-known spray tan companies, Magic Tan's VersaSpa and Mystic Tan, merge. Photo: Portland Press Herald/Getty
  • May 2009
    Tan-loving celeb Lindsay Lohan launches her own line of tanning mist, called Sevin Nyne, exclusively at Sephora. Photo: Michael Buckner/Getty
  • July 2009
    The World Health Organization reclassifies tanning beds from "probably carcinogenic" to "carcinogenic," reporting that the risk of melanoma increases by 75 percent in people who begin using tanning beds before age 30. Naturally, this prompts an uptick in sunless tan seekers.
  • April 2010
    Celebuzz! reports that Paris Hilton, longtime sporter of the orange-hued spray tan, has an assistant whose job is to spray-tan her boss when she feels she looks too pale. Photo: George Pimentel/Getty
  • August 2010
    Self-tan sales are reportedly worth more than $237 million globally.
  • September 2011
    BBC reports that St Tropez, one of the leading self-tanning products, sells three bottles of bronzing mousse a minute around the world. The company also reports that 41 percent of women in the UK use self-tanning products. Photo: Steve Finn/Getty
  • January 2012
    At Etta James’ funeral service, Christina Aguilera is photographed with a mysterious liquid dripping down her legs that is later reported as a mix of sweat and spray tanner. Photo: Toby Canham/Getty
  • March 2015
    Paris Hilton tells Allure magazine that she still travels with a spray-tan machine. Photo: Pierre Zonzon/Getty
  • June 2015
    Man-tan fan Donald Trump announces he’s running for President. Photo: John Moore/Getty