The Watch is revealed at Apple's annual product launch event. It's CEO Tim Cook's first new gadget (as in: not an update of an existing item, like the iPhone) since Steve Jobs's passing. The announcement happens in the middle of New York Fashion Week, but the tech brand has ensured plenty of fashion editors are in Cupertino, California for the Watch's debut. There are representatives from InStyle, Marie Claire, and — of course — Vogue. "It is immaculate in terms of how function meets design," Alexandra Shulman, editor of British Vogue, gushed.

Timed to Paris Fashion Week, Apple stages a 24-hour pop-up in influential French boutique Colette to show off the Watch. Karl Lagerfeld and Anna Wintour are in attendance. Apple organizes a celebratory dinner at Azzedine Alaïa's showroom that evening, again with the Watch on display, for 250 fashion-world guests.

A lengthy profile of Jony Ive, Apple's chief design officer and the man most responsible for the Watch, runs in Vogue's October issue. In the same issue is a short piece titled "The Small Miracle of the Apple Watch."

Images of Vogue China's November cover surface, featuring model Liu Wen wearing the Watch, marking its editorial debut. The image is shot by David Sims and styled by Karl Templer, the same duo who created the Watch campaign images shared with fashion media.

The subscriber cover for Condé fitness magazine Self's March 2015 issue is revealed, with model Candice Swanepoel wearing the Watch. Self is one of Condé's flailing titles that Wintour was personally tasked with turning around as the publishing house's artistic director.

Vogue's March 2015 issue hits stands, and with it, the Watch's US advertising debut. Apple takes out 12 consecutive pages to promote the device — pages that Recode reported cost just under $190,000 each at the time, for a possible total ad buy of more than $2 million. Recode notes that lower rates are commonly negotiated when an advertiser buys in bulk (and offering to pay for the Met Gala could sweeten the pot, surely).

Vogue.com publishes a review of the Watch, one that is positive but fair. One particularly approving section header reads, "When It Comes to Wearables, the Apple Watch Is in a League of Its Own."

"Manus x Machina" is announced, sponsored by Apple and co-chaired by Wintour (as always), Jony Ive (naturally), and Swift (because synergy). Also Idris Elba.