Two hours before Microsoft's event kicks off, we get our first indication of the mighty awesomeness to come, courtesy of these stickers featuring a doge-riding ninjacat.

Terry Myerson warms us up with a few big numbers to illustrate the pace and scale of Windows 10's growth. Already running on more than 110 million devices, Windows 10 has served over 650 billion web pages in the new Edge browser and more than 120 years of streamed gameplay from the Xbox One.

Mark Zuckerberg's chat head promises universal Windows apps for Facebook, Facebook Messenger, and Instagram. It collects more cheers and applause than the real Mark Zuckerberg might have done.

"There are those satisfied by common pursuits, and those for whom the extraordinary will never be enough. So ask yourself, will you step or will you leap?" Microsoft's Xbox One sizzle reel is about the console's new games lineup, but the voiceover might as well have been previewing the day's announcements coming up from the Surface division.

Lindsey Matese sets out the design requirements for the new and improved Microsoft Band. As a practiced triathlete, she should know. Also repeated a number of times during the presentation: "only the Microsoft Band can do this."

Starting off like he means to go on, Panos Panay conveys the deep personal gratification of directing Microsoft's Lumia and Surface device teams.

Panay gets metaphysical in his description of the dual-antenna design of the new Lumia 950 smartphone family. "What is a phone all about? What is a phone? Start with what a phone is. Staying connected. And that's what that does, it's a great tech."

"Sometimes the smallest little feature on a product can have the biggest impact," says Panay as he introduces the physical camera shutter button on the side of the new Lumias.

"We wanna put Windows 10 in your pocket." Even with Microsoft's unenviable track record in doing mobile software, Panay is able to psyche up the crowd about the company's newest phones. Cortana, Continuum, USB-C, and liquid cooling are just some of the pillars upon which he builds his argument that Microsoft's new Lumias are worth our time and attention.

This is what Microsoft's Continuum on Windows 10 Mobile does to you. This is how it makes you feel.

Panay returns to the stage after Bryan Roper's show-stealing quote and quickly returns us to the deeply emotional narrative he's been weaving throughout the day's presentation. The Surface tablets are a labor of love.

98 percent of people using a Surface Pro 3 would recommend it to their friends. "This is everything," says Panay, "to me this is everything. It's not about the product." He really wants us to soak up the importance of that stat.

Yes, these words are uttered during a Microsoft product presentation, swiftly followed by a video soundtracked by AC/DC's Thunderstruck. That quote in full: "What do you do? Do you double down and bring the thunder, or do you reinvent the category again?" Microsoft's answer, obviously, is to do both with the Surface Pro 4.

Introducing the updated Surface Pen, which will be bundled with the new Surface Pro, Panay makes sure to needle Apple's recently-announced Pencil, which, as he says, doesn't have an eraser component on the back. The new Surface Pen does.

Interchangeable pen tips aren't usually the sort of thing that evokes a sense of magic and childlike wonder, but Panay is utterly convinced. "It changes everything. It's like a ballpoint pen to a felt-tip pen, to even a pencil."

This quote is notable not for its hyperbole — which is common to all tech events — but for the atmosphere in which it was said. By the time Panay reveals the Surface Book with this bold promise, there isn't a single skeptic left in the audience. Whether at the New York venue or watching the live stream online, we have all bought into Panay's fanfare.

Feelings and emotions are a recurring theme of Microsoft's presentation, and the Surface Book serves as the perfect culmination, delighting with its refreshingly original design. The element of surprise about this laptop-tablet hybrid plays perfectly into Panay's expert hype-creating hands.

Signing off with one last emotive appeal, Panay urges the audience to tune in to the rhythm of the Surface Book, which Microsoft calls "the ultimate laptop."

Satya Nadella wraps up the event by reiterating the purpose behind Microsoft's ventures in developing new devices. "We're not just building hardware for hardware's sake," he says, "We build them to create a complete magical experience."