New rules limit WhatsApp’s reach
THEN
Originally, each person could
forward a message
to up to 256 groups
Each group could have
up to 256 people
Meaning one person’s message
could theoretically reach
65,536 people
256X
In July, each person could
forward a message
to up to 20 groups
Each group could have
up to 256 people
Meaning one person’s message
could theoretically reach
5,120 people
20X
Today, each person can
forward a message
to up to 5 groups
Each group can have
up to 256 people
Meaning one person’s message
could theoretically reach
1,280 people
5X
NOW
Source: Recode analysis of WhatsApp rules
New rules limit WhatsApp’s reach
THEN
Originally, each person could
forward a message
to up to 256 groups
Each group could have
up to 256 people
Meaning one person’s message
could theoretically reach
65,536 people
256X
In July, each person could
forward a message
to up to 20 groups
Each group could have
up to 256 people
Meaning one person’s message
could theoretically reach
5,120 people
20X
Today, each person can
forward a message
to up to 5 groups
Each group can have
up to 256 people
Meaning one person’s message
could theoretically reach
1,280 people
5X
NOW
Source: Recode analysis of WhatsApp rules